Branding

London VW Bus: Donuts, Coffee & Brand Humanity

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The Project

Braze was looking to connect with future prospects in the EMEA region in a unique and human way. Three targeted accounts were selected with their main headquarters in the London city area. To entice and delight, the regional marketing team developed a plan to brand a vintage VW bus and stock it with local artisan donuts and coffee.

My Role

As lead creative on this project, I was presented with a rough concept of what the field team wanted to do. From there I came up with the overall branding of the VW bus and worked closely with the vendor to make sure the logo and colors were applied properly. Also, collaborating with our lead copywriter, we connected our brand humanity levers with a corresponding complementary donuts flavor.