Branding
Guides & Reports: Designing for Marketing Trends, Channels & Customer Engagement
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The Project
As a SaaS company, Braze places great importance on content marketing, which helps increase pipeline and lead generation for their product. Downloadable guides and reports are among the most effective ways a brand can share their perspective on industry trends and demonstrate how their product drives business value. I've designed and managed the creative direction for over 40 of these reports in the past few years.
My Role
Art directed, designed and managed content guides and reports. The below are a selection of top tier projects I personally designed.
The Team
Creative Director: Alejandro Santandrea
Copy Editors: Todd Grennan, Madison Gardner
