Branding
Braze: The Brand & It’s Evolution
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The Project
When I started at Braze, I came into a company six month into its rebrand from AppBoy to Braze. The new brand was newly minted and was in the beginning stages of fully coming out into the market. Myself and the brand team were responsible for the company’s visual evolution and its eventual path to IPO.
My Role
I was hired as part of the team to continue rolling out the rebrand and ensure that the equity the previous name held continued with the evolution of the new brand. The following are examples of events in which I was the lead art director.
The Team
VP of Brand Creative: Tracy Monahan
Creative Director: Alejandro Santandrea
Senior Designer: Jeff Herrera
