Branding
Braze: Culture & Swag
Scroll ↓
The Project
One of the main ways a brand showcases itself to the world is through swag. Braze is no exception. From corporate events, conferences, and client dinners to booths, employee welcome kits, and company celebrations, custom branding and swag are crucial for making an impression both within and outside the company. These items lead to brand recognition. The following are a few examples of how Braze's branding and swag items showcase the company's culture.
My Role
Developed swag concepts, designed items, communicated with vendors, and collaborated with different teams to achieve their vision and goals.
The Team
Creative Director: Alejandro Santandrea
Senior Designer & Illustrator: Veronica Fuentes
Braze Patch Program
The Braze employee patch program was created to acknowledge employees that participated in different aspects of company culture. These patches represent internal value awards, ERG membership, mentorship, and anniversaries.
A set off patches was also made for employees in all 9 Braze offices. These were developed with Illustrator Veronica Fuentes.
Swag & Other Branded Items
